Having recently switched to a digital-only platform, Surface was looking to strengthen their social media presence and voice on digital platforms.

I worked on enhancing the magazine's creative strategy, which involved assisting in the production of editorial materials, including layouts and graphics for digital platforms and exhibition assets, and ensuring alignment with the brand’s visual identity. By managing and curating content for social media, innovative strategies were implemented that significantly boosted engagement and follower growth. Collaborating with the editorial team during brainstorming sessions helped develop fresh ideas for features and marketing campaigns, while analyzing social media metrics refined the overall approach. This multifaceted experience allowed for the honing of skills in graphic design, content creation, and strategic planning, all contributing to the overall vision of Surface.