visual strategy + brand identity @ surface magazineWorked with Surface to strengthen their digital presence after shifting to an online-only platform. Created layouts, graphics, and exhibition assets, keeping everything on-brand. Managed social media, boosted engagement, and grew followers through fresh content and strategy. Helped develop ideas for features and campaigns, using data to fine-tune what worked.
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instagram engagement increased by over 20%
after the addition of interactive instagram stories and posts, on-site event and exhibition filming, incorporation of video edits and ideas pitched to editorial team.
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x5 viral Pinterest posts within 6 months
increased clientele site clicks through pulling social media metrics and full understanding of audience wants and needs.
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woman made exhibition
designed and reinforced strategy for woman made exhibition in collaboration with glossier. provided assets and visual direction for event while incorporating artists work and strengthening brand identity.
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identifiable and stronger brand identity via art direction
through data pulling and referencing, created a stronger style guide to follow for all social media and digital platforms.
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email campaign design + strategy
designed, created assets, and sent out e-blasts weekly to increase visibility. over 60% click to open rate and increased interaction with client pages.
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visual communication + creative decks for engagement
redesigned and created all creative decks for new clientele, exhibition pitches to stakeholders, and internal pitches.
