direction, strategy, production, design for babyjade
Founder of BABYJADE, an independent clothing brand (2020–2022). Oversaw clothing design, brand identity, creative direction, production management, and marketing. Built and maintained a cohesive visual identity, managed shoot production, created marketing materials, ran social media, and handled all project timelines and logistics. Focused on connecting with a young, creative, fashion-forward audience.
creative + visual strategy
QUESTION:
How do you create clothing people actually connect with?
ANSWER:
BABYJADE focused on making pieces that felt personal, not performative. Listened to real opinions, skipped trends, and designed hoodies people wanted to live in — simple, unique, and authentic without chasing labels.